LG KG800

LG Electronics, a worldwide technology leader in mobile communications, have announced that the LG Chocolate phone (LG-KG800) will be available in Europe from May 3rd, 2006.

Boasting a ‘hidden’ LCD screen and touch-keypad controls that glow red when in use, the feature-rich, slim LG Chocolate phone is designed with minimalism in mind and will become a must-have handset for those that value fashion as well as function.

With a look and feel totally dissimilar to any previous handset, the LG Chocolate phone is the first product from LG’s premium series of mobile phones that combine fantastic styling with cutting-edge technology.

The LG Chocolate phone which has been launched in Korea last November has already sold over 300,000 units in 3 months and won two European design awards (iF Design Award and Red dot Design Award for its unique styling and user interface).

Its popularity among celebrities and socialites has led to the handset claiming over 7% of the total handset market in Korea, arguably the world’s most competitive marketplace for mobile communications.

“At LG, we firmly believe that technology is nothing without design,” said Simon Hahm President of Europe Business Division of Mobile Communications Company of LG Electronics.

“We strive to make all of our products look great, and with our Premium Series we have raised the bar in terms of style and technological innovation. As the world’s first mobile phone featuring a touch keypad, the LG Chocolate phone breaks the mould in how handsets look and feel without compromising on functionality.”

The European versions of the LG Chocolate phone will be tailored to suit the European market and therefore differ slightly from the one launched in Korea.